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ChoiceStream's Mike Strickman has written a byline piece that discusses how "it's more critical than ever that (retail) brands invest in quality, holistic personalization strategies that make every dollar count." — adotas
The need for more personalized video recommendations is evident, according to this cover story from Multichannel News. That's because VOD libraries are huge and growing and there are millions of video clips online that are accessible via TV. ChoiceStream's efforts in providing personalized TV recommendations for Dish and AT&T's U-verse service is highlighted in this article. — Multichannel news
"Personalization is about reminding consumers of what they want to buy and presenting them with the opportunity to make the purchase." - ChoiceStream CEO & co-founder Steve Johnson — Internet Retailer
