ChoiceStream

Steve Johnson is a seasoned executive with a track record of building innovative technologies into successful enterprises. Mr. Johnson started his career by founding Johnson-Grace Company to capitalize on the Internet’s unlimited potential for media distribution. The patented compression technology developed by Johnson-Grace and embedded into America Online’s client, made fast, easy distribution of images, sound and video a reality for millions of consumers and enabled unprecedented access to content. In 1996, AOL purchased Johnson-Grace and made Mr. Johnson Vice President of AOL’s Software and Technology Development division where he brought leading-edge media, telephony and broadcast products to market. In 2000, Mr. Johnson founded ChoiceStream to help consumers navigate through this new era of easy access to virtually infinite choices.

Michael Strickman is ChoiceStream’s co-founder and head of the engineering and product development teams. Mike was co-founder and CEO of the companies that developed the BRIEF™ editor (now owned by Borland) and TrackRecord™ project/defect tracking tool (now owned by Compuware/NuMega). Both tools were the leaders in their respective markets, with over 150,000 licenses sold. Before joining ChoiceStream, Mike worked at Compuware Corporation (NuMega Lab), which acquired TrackRecord in 1998. He received an Sc.B. from Brown University in Applied Mathematics and Computer Science with honors, magna cum laude, in 1983.

As ChoiceStream’s Chief Financial Officer, Mark Gallagher is responsible for Finance, Human Resources and Business Operations. Mark has over 20 years of experience in accounting, finance and administration in senior roles within software and telecommunications companies, including M/A COM, Inc. and Parametric Technology Corporation. While at Parametric, Mark managed revenue growth from zero to $400 million and completed a successful IPO.

Prior to joining ChoiceStream, Mark was CFO and EVP of Yantra Corporation, a supply chain software company, where he was responsible for the company’s financial and administrative functions and played a key role in the sale of the company to Sterling Commerce, Inc. Mark began his career at Price Waterhouse. He is a C.P.A. in the Commonwealth of Massachusetts and holds a B.S. in Business Administration from Babson College.

Dinesh Gopinath, as Chief Solutions Officer, leads ChoiceStream’s algorithmic planning and implementation, ensuring and improving the effectiveness of ChoiceStream’s technology. Prior to ChoiceStream, he was a Partner in the Customer Strategy practice at Mercer Management Consulting in Boston. Before Mercer, Mr. Gopinath was a member of technical staff at US West Advanced Technologies. He is an expert in consumer choice modeling and is involved in the development and application of state-of-the-art choice modeling techniques. Mr. Gopinath received an undergraduate degree in Engineering from Indian Institute of Technology Madras, and Masters and PhD degrees from the Massachusetts Institute of Technology.

Since joining ChoiceStream in 2002, Doug Feick has served in key positions including Senior Vice President of Corporate Develop ment and Operations as well as a member of the Board of Directors. Currently, Doug is responsible for all aspects of ChoiceStream’s business and legal affairs.

Prior to joining ChoiceStream, Doug was Vice President, Corporate Development for Yahoo! Inc where he was responsible for managing the company’s domestic and international corporate development activities, including mergers and acquisitions, strategic alliances and joint ventures. Doug was also Associate General Counsel, International for Yahoo!, where he managed Yahoo!’s international legal group. From 1991 to 1997, he practiced corporate law in California focusing on corporate finance and securities, mergers and acquisitions and technology licensing law for emerging and high tech companies. Doug received his undergraduate degree in Business Administration from Miami University and his law degree from the University of Southern California.

Toffer Winslow is responsible for the sales and marketing organizations as ChoiceStream continues to meet the demand for personalization products. Prior to joining ChoiceStream, Toffer was the Vice President of Product Management and Product Marketing at RSA, The Security Division of EMC.

Before joining RSA, Toffer led product management, marketing and business development for the largest business unit of Empirix, and was also vice president of marketing at a pioneering Java development platform start-up. He is a graduate of the Harvard University Graduate School of Business Administration and the University of British Columbia.

Bob brings 26 years of professional experience to ChoiceStream having performed a broad range of roles including executive management, sales, marketing, support, programming and product management. Prior to ChoiceStream, Bob was founder and CEO of Get Back Software, LLC, maker of Postware™ software, a product he architected and patented. Before Get Back, Bob served as president & CEO of MarketSoft Corporation. Prior to joining MarketSoft, Bob spent 17 years with Andersen Consulting. Bob has a BS in Industrial and Operational Engineering from the University of Michigan.

David Block joined ChoiceStream as Director of Product Development in March 2003 and became Senior Vice President of Entertainment Product Development in March 2007. Previously, David had been Vice President of Product Development since February 2004. David has 17 years of design, technical and management experience in the software industry. He co-founded and served as CTO of myteam.com, a direct-marketing/web-services company for the amateur sports market. Before myteam, David was architect and interface designer at Lotus Development; and prior to Lotus, produced Internet and CD-ROM products for Vertigo Development. Prior to joining ChoiceStream, David served as CTO at The Active Network, which acquired myteam.com in 2001. David received his undergraduate degree in Computer Science from Brown University.

Doug May brings more than 18 years of sales and management excellence in the high-tech sector to ChoiceStream. Previously, Mr. May served as Vice President of sales for Bit9, Inc., a pioneer and leader in enterprise application whitelisting, where he built a sales team that grew the customer base from 0 to 65 in just two years. Prior to Bit9, he was Director of Sales at Endeca Technologies responsible for the eastern half of North America. There he built and ran the company’s largest and most successful region helping Endeca to grow from 1 to over 300 customers in under 5 years. Today he leads a sales organization committed to bringing ChoiceStream’s fully hosted personalization services to market to meet the needs of businesses worldwide.