Metrics, Reports, and Insights
Truth In Numbers

Results that matter and insights with meaning

Our Analysts dig into the mass of detailed data collected by each campaign. The insights they produce can range from profiles of respondents to interactive poll ads to geographic analysis of an audience by proximity to brick-and-mortar-stores to insights on audiences that would best respond to personalized or specialized creative treatments.

This data is provided in comprehensive reports which can include charts showing comparisons and trends in spend, pacing, outcomes and performance together with comprehensive audience data. For those who need to merge the report data with other data or systems, ChoiceStream’s campaign outcome reports can even be opened in Excel.

ChoiceStream treats each advertising campaign as unique…with unique goals and measurements of success. As such, we deliver five classes of marketing data and information:

Transparency

• Disclosure of placments
• Whitelists
• Premium Programmatic
• Selected Audience Profiles

Metrics

• Targeting effect
• Advertising effect

Reporting

• Standard campaign reporting

Analysis

Custom analysis relevant to client and campaign such as…
• Geo/demographic response breakdown
• CTR vs. CVR chart
• Segment overlap reports

Insight

We extract key insights and share them with clients. For example:
• Off-road vehicle owners love QSRs
• Video gamers buy more jewelry