Customers

Leading Companies Choose ChoiceStream

ChoiceStream Personalization Solutions deliver relevance to consumers and results to our clients.


Blockbuster

Blockbuster Online
ChoiceStream's personalization enables us to provide an improved movie discovery process, helping us connect people with the movies they love."
Keith Morrow
Chief Information Officer, Blockbuster

The ChoiceStream-powered recommendations on Blockbuster.com help subscribers discover more DVDs they'll enjoy viewing from Blockbuster's enormous catalogue of movies. Since adding ChoiceStream's personalization throughout the online rental store, Blockbuster has lost fewer customers, in percentage terms, to rival services while the number of movies in the average customer's rental queue has grown by almost 50%. The result: more loyal subscribers who rent and watch more movies.

Overstock

Overstock Gift Finder
The [ChoiceStream-powered Gift Finder] is driving two and a half times the dollars in revenue per visit than average. For that reason, Overstock has centered the tool on its home page. The more we funnel through there, the better."
Patrick Byrne
CEO of Overstock.com

The ChoiceStream-powered Gift Finder makes it easy for Overstock customers to find gifts that recipients will love. ChoiceStream's Gift Finder simultaneously considers the occasion for the gift, the age and gender of the recipient, the interests of the recipient (e.g., fashion & style, fitness & sports, travel & adventure, etc.) as well as the relationship between the shopper and recipient (e.g., family, romantic, friend, etc.). ChoiceStream uses all of this information, as well as a deep understanding of the products being merchandised, to dig deep into Overstock.com inventory and present diverse recommendations across a wide range of options, including apparel, CDs, videos and DVDs, kitchenware, watches, jewelry, electronics and computers, sporting goods and more.

DIRECTV

DIRECTV My TV Planner
We chose ChoiceStream because it learns from customer interactions quickly and accurately to understand their unique preferences resulting in a relevant recommendation system that delivers enormous value."
Karen Leever
Senior Vice President, DIRECTV

DIRECTV, the nation's leading satellite TV provider, chose ChoiceStream to personalize the entertainment experience for its 15.5 million customers. The first service to be offered is the 'My TV Planner,' which provides personalized programming recommendations that make it easy for consumers to find movies, television programs and on-demand video content that they want to watch. Consumers can 'sort by relevance' within a seven-day window to create their own personalized TV schedule. ChoiceStream's personalized recommendations and online TV guide put relevant titles at the subscriber's fingertips, including hard-to-find videos that get lost in large inventories and movie classics waiting to be re-discovered.