Archives: Press Release

Convertibles and Warm Weather Activities Increase in ChoiceStream’s April Audience Cost Calendar

April 24, 2014Travel Remains Hot With Greece and Canada Joining Top Ten; South Pacific Declines BOSTON, MA–(Marketwired – Apr 16, 2014) – ChoiceStream, the top choice for brand advertisers in advanced target optimization and programmatic buying, today announced the next installment of its Audience Cost Calendar — a monthly exploration of media buying costs, segment trends and predictions that stem from ChoiceStream’s Audience Cost Index. Breaking News Impacting Segment Ranks & Costs Data from March shows that many travel segments — Middle East, Australia & New Zealand, Canada, Italy, United Kingdom, and Spain — remain constants in the top ten, while Germany and Greece join the leaders, replacing the South Pacific. The South Pacific segment drop may be an indirect result of the negative press attention brought on by the disappearance of Malaysian flight 370 in early March. The Interactive Advertising Bureau’s (IAB) “Traveling with Kids” segment was in the

ChoiceStream Enables One-to-One Marketing With Its cs.Dynamic Advertising Solution

April 24, 2014New Technology Allows Advertisers to Deliver Relevant Ads Based on Brand Interaction, Local Conditions, Consumer Attributes and Personal Interests BOSTON, MA–(Marketwired – Mar 19, 2014) – ChoiceStream, the top performer in programmatic buying for branding and direct response, today announced the launch of cs.Dynamic Advertising. Through this new offering ads can change dynamically to match any combination of circumstances, such as the last item viewed, local conditions including weather, language or local pricing and personal attributes such as gender, age, income or personal interests. “In general, consumer expectations for relevance and immediacy continue to increase,” said Eric Bosco, CEO of ChoiceStream. “We observe this in news feeds and social media everyday, and it is no different when promoting products and services through advertising. This was the driver behind creating ChoiceStream’s Dynamic Advertising solution, which allows brand advertisers to deliver relevant ads on a one-to-one basis at scale through

ChoiceStream’s January Cost Calendar Breaks Stride With Travel and Automotive Categories Topping the List in 2014

April 24, 2014Gift Giving & Trips to the Mediterranean Become the Highest Cost Audience Segments in December BOSTON, MA–(Marketwired – Jan 20, 2014) – ChoiceStream, the top choice for brand advertisers interested in advanced target optimization and programmatic buying, today announced the next installment of its Audience Cost Calendar — a monthly exploration of media buying costs, segment trends and predictions that stem from ChoiceStream’s Audience Cost Index. As predicted in last month’s report, Holiday and Events: Gift Giving Holidays continued to be the most expensive segments with travel destinations and automotive brands following closely. Top ranking automotive brands in December were Jeep (#312), Volkswagen (#298), Chrysler (#294) and Audi (#288), a small shift away from the luxury brands that topped the list throughout most of the year. Travel continued to perform well in December 2013 with Mediterranean destinations including Portugal (#310), Italy (#308), Greece (#307) Spain (#277) making the list

Fantasy Sports Segment Joined Top Ranks in ChoiceStream’s November Audience Cost Calendar

April 24, 2014BOSTON, MA–(Marketwired – Nov 20, 2013) –  ChoiceStream, the top choice for brand advertisers interested in advanced target optimization and programmatic buying, today announced the next installment of its Audience Cost Calendar — a monthly aggregation of impressions traded on digital ad exchanges. The Audience Cost Calendar was created to help media buyers and marketers understand trends in the cost of various online audiences. During the Month of October Baseball and Pro Basketball came to a peak, while Fantasy Sports jumped to the number three spot among audience segments. Holiday gift season is in full swing with Holidays and Events: Gift Giving Holidays being the highest riser in October, gaining 119 positions. Two age ranges, Age: 35-44 and Age 45-54, were also big gainers, rising 74 and 75 positions respectively. All other age ranges also made significant gains. “Holidays and Events: Gift Giving Holidays is always the one

ChoiceStream Launches Smart Retargeting

April 24, 2014Augments Traditional Retargeting With Improved Performance and Better Brand Experience BOSTON, MA–(Marketwired – Oct 2, 2013) – ChoiceStream, the top choice for brand and direct response advertisers driving performance through proprietary data, advanced targeting optimization and programmatic buying, today announced the launch of its’ Smart Retargeting product. Aimed at improving the effectiveness of retargeting and providing consumers with a better brand experience, ChoiceStream’s Smart Retargeting helps brands remarket their products to consumers after they leave their site. ChoiceStream’s solution works alone or in coordination with traditional retargeting services. Consumer surveys and marketing research indicate that traditional retargeting is effective for about two percent of today’s site visitors, and only in the first hours after they leave a site. Beyond that immediate shopping window and for the other 98 percent of site visitors, more general offers and messaging are more effective. Smart Retargeting employs the full range of ChoiceStream

ChoiceStream Adds Industry Veteran Mike Sheehan to Board of Directors

April 24, 2014Hill Holliday Chairman Joins Fast Growing Online Advertising Company BOSTON, MA–(Marketwired – Sep 25, 2013) – ChoiceStream, the leading provider of advertising technology and services that finds maximum value audiences in brand and performance ad campaigns, today announced Mike Sheehan, a leading industry veteran with 30 years of experience, has joined its board of directors. Mr. Sheehan is Chairman of Hill Holliday, a leading marketing communications agency. He served as the Hill Holliday’s Chief Executive Officer from 2003 to 2013, and as President from 2000 to 2003. Prior to that, he was Chief Creative Officer and served in a number of creative director positions. “I am extremely excited to join the talented team at ChoiceStream,” Sheehan said. “ChoiceStream is a great company with terrific leadership and a clear vision. Given my background, I like that the company does more than programmatic optimization — it impacts the creative process

ChoiceStream Finds Travel, Automotive and Pro Ice Hockey Segments Take the Top Three Spots in June’s Audience Cost Calendar

BOSTON – June 18, 2013 – ChoiceStream, the top choice for brand advertisers interested in advanced target optimization and programmatic buying, today announced the next installment of its Audience Cost Calendar — a monthly aggregation of impressions traded on digital ad exchanges. This month looks at May’s data and highlights the top purchased audience segments, including Travel, Automotive and Sports.

“In the last month, there has been much more diversification in the top 20 performing segments,” said Bill Guild, vice president, product management and marketing at ChoiceStream. “Travel continues to be a popular segment as more consumers have vacations on their minds with the nice weather and kids out of school. However, there are new segments debuting on the top 20 list this month, including Sports: Pro Ice Hockey, Careers: Marketing and Education: Graduate Degree.”

ChoiceStream’s May Audience Cost Calendar Finds Travel Segments on Top in Online Advertising

April 24, 2014May 21, 2013 09:00 AM Eastern Daylight Time BOSTON–(BUSINESS WIRE)–ChoiceStream, the top choice for brand advertisers interested in advanced target optimization and programmatic buying, today announced the next installment of its Audience Cost Calendar — a monthly aggregation of impressions traded on digital ad exchanges. The Audience Cost Calendar was created to help media buyers and marketers understand trends in the cost of various online audiences. This month looks at April’s data and highlights the top traded audience segments, including Careers, Travel and Holidays & Events. Once again, Careers: Customer Service remains the top performing segment with a 40 percent increase above the average price for that targeted inventory. “In previous Audience Cost Calendar reports it seemed that specific audience segments changed specific to cyclical trends” Five of the top ten best performing segments based on month-over-month increased cost of the targeted inventory include: • Travel: Italy –

ChoiceStream Appoints Advertising Veteran Eric Bosco as CEO

April 24, 2014Former Chief Operating Officer of Advertising.com and COO of ChoiceStream
Takes the Helm to Capitalize on Strong Sales Momentum May 6, 2013 Boston – ChoiceStream, the leading provider of advertising technology and services that finds maximum value audiences in brand and performance ad campaigns, today announced the promotion of Eric Bosco, formerly COO, to CEO of the company. The appointment of Bosco, a seasoned Internet engineer and executive, signals the company’s rising prominence as an advertising innovator and prepares the company to accelerate its strong sales growth in 2013 and beyond. In handing the CEO reins to Bosco, former CEO and founder Steve Johnson says, “Eric has been the force behind ChoiceStream’s tectonic arrival to the advertising business in 2012 and is one of the smartest executives in the advertising world today. I’m excited as Chairman to help Eric build the very best and most respected advertising services company

ChoiceStream’s April Audience Cost Calendar Finds Careers and Automotive Segments Rising in Online Advertising

April 24, 2014ChoiceStream’s
 April Audience Cost Calendar Finds Careers and Automotive Segments Rising in
Online Advertising APRIL 22, 2013 BOSTON — ChoiceStream, 
the top choice for brand advertisers interested in advanced target optimization
and programmatic buying, today announced the next installment of its Audience
 Cost Calendar — a monthly aggregation of impressions traded on digital ad 
exchanges. The Audience Cost Calendar was created to help media buyers and
marketers understand the trends in the cost of various online audiences. This
 month looks at March’s data and highlights the top traded audience segments, 
including Careers, Automotive and Holidays & Events. The overall top five best performing segments based on increased cost of the
targeted inventory, for the month of March include: • Careers: Customer Service – 71 percent above average • Holidays & Events: Baby Showers – 70 percent above
average • Careers: Human Resources – 49 percent above average • Sports: Tennis – 48 percent

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    On-point view of the future in the WSJ's CMO Today blog http://t.co/KzVZPbjwLA Agencies of tmrw will partner w/ tech companies, not compete. -
    Excited to be a part of the @phillyPhIMA community! -
    Interesting story: http://t.co/BdgZIUsL0D How political org used mobile adtech to target Reebok HQ & request cease-sponsorship for Rick Ross -
    Nice article, @danjsilver. We think each of the 3 location-determining methods have benefits depending on ad context. http://t.co/Xok5uwJ7vh -
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