Archives: Press Release

Travel Dominates The Top 13 Consumer Segments

July 24, 2014Pet Events and Toy Shopping Segments See a Significant Cost Reduction BOSTON, MA — (Marketwired) — 07/10/14 — One way for advertisers and brand marketers to boost their advertising campaigns is by recognizing current trends in consumer segment costs. ChoiceStream, a full-service programmatic media-buying partner, tracks trends in real-time bidding cost and publishes noteworthy data in its monthly Audience Cost Calendar. This infographic shares changes in segment costs and educates the industry about how IAB standard segments and other consumer data segments rank throughout the year. Data from June shows that, out of the 315 segments monitored by ChoiceStream, the top 13 segments are all travel destinations. The top five performing segments were Portugal, Greece, Italy, Spain, and France, which is not surprising as all are popular tourist destinations for Americans. South Pacific, Australia & New Zealand (iab), and United Kingdom (iab) segments barely missed the top ten in rank this month, placing

Sabine Cummins Joins ChoiceStream as Vice President of Agency and Client Partnerships

July 24, 2014Former iCrossing Exec Aims to Strengthen Agency Relationships BOSTON, MA–(Marketwired – Jun 30, 2014) -  ChoiceStream, the top choice for brand advertisers in advanced target optimization and programmatic buying, today announced that Sabine Cummins is joining the team based in Chicago as vice president of agency and client partnerships. ChoiceStream is an ad platform that delivers, executes, and optimizes each phase of online, video, and mobile campaigns for brand marketers and agency media. Cummins brings over 15 years of experience in digital advertising to her new role as vice president of agency and client partnerships, where she will focus on ChoiceStream’s key partnership growth. She will work to expand the company’s portfolio of agency clients across the nation. Cummins believes that building relationships with customers should be at the core of any business, and she will take that belief to her position at ChoiceStream. Prior to ChoiceStream, Cummins was vice

RVs, Station Wagons and Diesel Cars Top ChoiceStream’s June Audience Cost Calendar

July 24, 2014Navigation and Antivirus Software Declined in Month of May BOSTON, MA–(Marketwired – Jun 12, 2014) – American Express’s all-in announcement and Procter & Gamble’s recent assent, make it clear that programmatic media-buying is quickly becoming mainstream. Industry research confirms this — 96 percent of marketers are currently using programmatic display, according to a recent report by AdExchanger. As real-time bidding is the most popular form of programmatic, it is important for brands to know the costs of various consumer segments in order to assess the price value of their target audiences. ChoiceStream facilitates this with the release of its monthly audience cost report, which provides data and observes trends. Data from May shows that Gift Giving Holidays are back in the top ten after dropping 50 percent in rank last month. It seems that as summer approaches, consumers are ready to buy presents for birthdays, weddings, engagements and other occasions, while brands are

Car Rentals, Camping, and Traveling with Kids Top the Charts in ChoiceStream’s May Audience Cost Calendar

July 24, 2014Vans on the Rise for Automobiles; Ticketed Events Increase BOSTON, MA–(Marketwired – May 14, 2014) – ChoiceStream, the top choice for brand advertisers in advanced target optimization and programmatic buying, today announced the next installment of its Audience Cost Calendar — a monthly exploration of media buying costs, segment trends and predictions that stem from ChoiceStream’s Audience Cost Index. Data from April shows that the Interactive Advertising Bureau’s (IAB) Traveling with Kids segment has jumped significantly in rank since last month. Out of 315 total consumer segments, Traveling with Kids has moved from the bottom ten to the top ten in one month’s time, increasing 96 percent in rank month-over-month. Holidays and Events: General Events & Tickets has moved to the very top of all ranked segments, increasing 74 places since last month and 38 percent in the two months prior. With summer approaching, ticketed events are growing

Convertibles and Warm Weather Activities Increase in ChoiceStream’s April Audience Cost Calendar

July 24, 2014Travel Remains Hot With Greece and Canada Joining Top Ten; South Pacific Declines BOSTON, MA–(Marketwired – Apr 16, 2014) – ChoiceStream, the top choice for brand advertisers in advanced target optimization and programmatic buying, today announced the next installment of its Audience Cost Calendar — a monthly exploration of media buying costs, segment trends and predictions that stem from ChoiceStream’s Audience Cost Index. Breaking News Impacting Segment Ranks & Costs Data from March shows that many travel segments — Middle East, Australia & New Zealand, Canada, Italy, United Kingdom, and Spain — remain constants in the top ten, while Germany and Greece join the leaders, replacing the South Pacific. The South Pacific segment drop may be an indirect result of the negative press attention brought on by the disappearance of Malaysian flight 370 in early March. The Interactive Advertising Bureau’s (IAB) “Traveling with Kids” segment was in the

ChoiceStream Enables One-to-One Marketing With Its cs.Dynamic Advertising Solution

July 24, 2014New Technology Allows Advertisers to Deliver Relevant Ads Based on Brand Interaction, Local Conditions, Consumer Attributes and Personal Interests BOSTON, MA–(Marketwired – Mar 19, 2014) – ChoiceStream, the top performer in programmatic buying for branding and direct response, today announced the launch of cs.Dynamic Advertising. Through this new offering ads can change dynamically to match any combination of circumstances, such as the last item viewed, local conditions including weather, language or local pricing and personal attributes such as gender, age, income or personal interests. “In general, consumer expectations for relevance and immediacy continue to increase,” said Eric Bosco, CEO of ChoiceStream. “We observe this in news feeds and social media everyday, and it is no different when promoting products and services through advertising. This was the driver behind creating ChoiceStream’s Dynamic Advertising solution, which allows brand advertisers to deliver relevant ads on a one-to-one basis at scale through

ChoiceStream’s January Cost Calendar Breaks Stride With Travel and Automotive Categories Topping the List in 2014

July 24, 2014Gift Giving & Trips to the Mediterranean Become the Highest Cost Audience Segments in December BOSTON, MA–(Marketwired – Jan 20, 2014) – ChoiceStream, the top choice for brand advertisers interested in advanced target optimization and programmatic buying, today announced the next installment of its Audience Cost Calendar — a monthly exploration of media buying costs, segment trends and predictions that stem from ChoiceStream’s Audience Cost Index. As predicted in last month’s report, Holiday and Events: Gift Giving Holidays continued to be the most expensive segments with travel destinations and automotive brands following closely. Top ranking automotive brands in December were Jeep (#312), Volkswagen (#298), Chrysler (#294) and Audi (#288), a small shift away from the luxury brands that topped the list throughout most of the year. Travel continued to perform well in December 2013 with Mediterranean destinations including Portugal (#310), Italy (#308), Greece (#307) Spain (#277) making the list

Fantasy Sports Segment Joined Top Ranks in ChoiceStream’s November Audience Cost Calendar

July 24, 2014BOSTON, MA–(Marketwired – Nov 20, 2013) –  ChoiceStream, the top choice for brand advertisers interested in advanced target optimization and programmatic buying, today announced the next installment of its Audience Cost Calendar — a monthly aggregation of impressions traded on digital ad exchanges. The Audience Cost Calendar was created to help media buyers and marketers understand trends in the cost of various online audiences. During the Month of October Baseball and Pro Basketball came to a peak, while Fantasy Sports jumped to the number three spot among audience segments. Holiday gift season is in full swing with Holidays and Events: Gift Giving Holidays being the highest riser in October, gaining 119 positions. Two age ranges, Age: 35-44 and Age 45-54, were also big gainers, rising 74 and 75 positions respectively. All other age ranges also made significant gains. “Holidays and Events: Gift Giving Holidays is always the one

ChoiceStream Launches Smart Retargeting

July 24, 2014Augments Traditional Retargeting With Improved Performance and Better Brand Experience BOSTON, MA–(Marketwired – Oct 2, 2013) – ChoiceStream, the top choice for brand and direct response advertisers driving performance through proprietary data, advanced targeting optimization and programmatic buying, today announced the launch of its’ Smart Retargeting product. Aimed at improving the effectiveness of retargeting and providing consumers with a better brand experience, ChoiceStream’s Smart Retargeting helps brands remarket their products to consumers after they leave their site. ChoiceStream’s solution works alone or in coordination with traditional retargeting services. Consumer surveys and marketing research indicate that traditional retargeting is effective for about two percent of today’s site visitors, and only in the first hours after they leave a site. Beyond that immediate shopping window and for the other 98 percent of site visitors, more general offers and messaging are more effective. Smart Retargeting employs the full range of ChoiceStream

ChoiceStream Adds Industry Veteran Mike Sheehan to Board of Directors

July 24, 2014Hill Holliday Chairman Joins Fast Growing Online Advertising Company BOSTON, MA–(Marketwired – Sep 25, 2013) – ChoiceStream, the leading provider of advertising technology and services that finds maximum value audiences in brand and performance ad campaigns, today announced Mike Sheehan, a leading industry veteran with 30 years of experience, has joined its board of directors. Mr. Sheehan is Chairman of Hill Holliday, a leading marketing communications agency. He served as the Hill Holliday’s Chief Executive Officer from 2003 to 2013, and as President from 2000 to 2003. Prior to that, he was Chief Creative Officer and served in a number of creative director positions. “I am extremely excited to join the talented team at ChoiceStream,” Sheehan said. “ChoiceStream is a great company with terrific leadership and a clear vision. Given my background, I like that the company does more than programmatic optimization — it impacts the creative process

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